Want to grab attention of your potential customers at a busy market place? Use a flyer that is quite effective yet inexpensive way to reach your customers. Now, the challenge in front of a designer is that how can they design a exceptional flyer that will attract attention of the customers at a busy place.
Here are some techniques that have helped designers to grab attention and hopefully they will be helpful to you too.
Write a snappy title or headline
The headline will attract the customers first and thus write a provocative and unusual title. Use carefully chosen words that will make the title memorable or at least create a desire among the readers to read the whole flyer. Certain words that are used in popular titles are Easy, Unlock, Finally, Discover, The Secrets to, Insider, Time Sensitive, Free Bonuses, How to, Now You Can.
Make the graphics striking
The graphics has a lot to do while you design the flyer. The impact of a large image is much more than many small images. With a stunning illustration or photo you can easily grab attention and let people follow your story. The image is most important as it is the focal point of any flyer design. You can get a lot of them related to the topic you are working online.
Concentrate on the benefits of the product or services
The prospects to whom you will be distributing will be asking questions that what they will get by spending some time behind the flyer and the answer must be available out there! Think from their perspective and design the flyer in such way. Do not keep long paragraphs instead use bullets to highlight points. Mark important aspect of the flyer in a box to grab their attention quickly.
Make it more trustworthy with testimonials
If your product or service is endorsed by another happy customer, nothing will be more accepted than that. Thus, while designing the flyer keep in mind that you must mention endorsement from happy customers. And while mentioning it give maximum details about the satisfied customer so that the prospects reading this flyer take keen interest in the facts mentioned there.
Arrange important points systematically
Through a flyer you get very less time to let the prospect know about your product or services and hence it is necessary that you highlight the important things and put such things in boxes that will attract attention. Do not use ALL CAPS as they are difficult to read. Use a simple font that can be read easily and check the font size too. They should not be too big, neither too small to accommodate more details.
Don’t make things complicated
The design of the flyer should be attractive and not complicated. Let it be simple with two type faces. You should also be aware of the printing margin and there should be bleeds at the design so that when the flyers are printed and finished the final designs comes to be the one that you had designed.
By maintaining the above and using your creativity you can surely design a flyer that will be different and catchy.
Disclaimer: All images are copyrighted to their respective owners.
