If you define Logo as your brand or your identity you are wrong. Logo is neither your brand nor your identity; it is just a tool that helps in developing your brand.
Now, you must be confused with ‘Logo,’ ‘Brand,’ and ‘Identity.’ Although all these three helps in developing your business, but if you understand the different between them at least from the point of view of graphics you will be able to manage them better.
What is brand?
If you want the definition of brand in few words, it is actually not possible as there is hundreds of discussion on what a brand is. Yes, to understand it in short it can be considered as the perceived professional image of the company as a whole. As a designer one can only lay the foundation of the brand, the final shape can be decided by considering the perception of the customers.
Many people consider brand as few colors, the logo and may be a tagline along with music. However, the truth is that brand is something beyond that. It is the experience that the customers get from the service of the company. It not only relates to the core product it is something beyond that.
What is identity?
In branding the identity of the company plays a major role and it can be simplified as the visual aspect of the brand. For creating the identity, a graphic designer plays a major role. They consider all the facts and guidelines that make the company as a whole.
Based on their understanding they design the different visual effects that finally compose the identity of the concern. Different visual tools may include the logo, stationary used like the letterhead, business card and envelops, marketing tools like brochures, flyers, pamphlets etc.
The main aim is to create a coherent similarity between everything so that whenever any one of these comes in front a consumer can recognize a brand. It is part of building the brand of the company.
What is logo?
A logo is the mark that help one recognize the business. It is mainly designed for identification and thus, it reflects the ideology of the concern. The logo itself is not the identity, but it is a mark that help one understand an identity, just like you are remembered by your name, not by a guy with blonde hair and black eyes.
A logo creates the first impression in the mind of the customer and they recognize the company with the help of it. However, it takes time to create a brand from just a logo.
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To sum up…
Once the concept of brand, identity and logo is clear, their relationship should also be clear. For success of a business branding plays a major role and to make the brand successful an identity is to be created in the mind of the consumers. The simplest form of creating this identity is Logo that reminds a consumer about the brand. Hence, in brand graphic designing these entire plays major role to make the business a success.
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