Web Graphics plays an important role in website designing. If it is used effectively the outcome will be great and users will get engaged with the website. Here are different guidelines for effective use of web graphics.
Graphics must go with the organization, purpose and style of the page
Graphics should be so used in web pages that they enhance the acceptability of the web page instead of distracting attention. Before you add any new graphics to any page, like any image or any effect, think twice whether it adds to the functionality or just adds some fancy! Graphics should be so chosen that it goes well with the web page and the overall image of the organization and its brand.
Avoid using graphics with large file size
When the file size of graphics increases it also affects the loading time. Thus, while choosing the graphics ensures that the file size is not too big. Moreover, make sure that the cumulative file size of all the graphics and images of any particular page is not big. Research suggests that to optimize a standard loading time it is necessary that there is maximum 50 to 75 kilobytes of graphics in each page.
Read also Web Graphic And Its Role In Websites
Graphics must aim at focusing on structure
The main purpose of using graphics is not to present creative ideas but to direct the viewer attention to the content of the page. They should be visually strong that will make a viewer look into the content. However, while choosing graphics is careful that if the graphics is too strong it may pull all the attraction. It should be supportive to the content of the page and must not clutter the whole thing.
Avoid using graphics for conveying text content
Most of the time designers find it very tempting to use graphic designs for conveying the text content information too. It may seem to make the page attractive, but there are certain problems with it. Firstly graphics will always be heavier than text. Apart from that it is not easy to resize the graphics if the content size has to be change, which is very simple in text. Moreover, search engines indexes website based on the text and not on the internet graphics.
There must be equivalent textual alternative
It is not possible for all users to see the images that come in a web page. There can be various reasons for that and hence it is necessary that when images are used there must be equivalent content in text format. If the image is something important then there should be description in textual format. Most of the time, the ALT attribute is used for providing an alternative description. This is also useful for SEO of the web page.
These are few guidelines that will be useful when you design your web graphics. One must have idea about what are they doing with their graphics so that the overall result is something interesting.
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