The function of a graphic designer does not end after they have completed designing the artwork. Getting the final print is very important and thus as graphic designer you need to the different things that will convert your design into a classic printing graphic. Here is what must be considered to ensure that the print have its glory.
While designing any design for print media it is important to understand the production process. It will help you while you are designing the graphics.
The first thing to consider in it is the color mode. Most designs are made in RGB mode and while printing there is four color print, that is CMYK color mode. Here C is Cyan, M is Magenta, Y is Yellow and K is black. Almost all the colors that you see in printed media is created with the help of these four colors.
Now, when a piece of artwork is send for printing that is in RGB color mode, the final output may not be as bright as you see it on the screen. Hence, your client may not be satisfied with the end results as it will be unsatisfactory for them.
As a designer you need to ensure that your client get what they have seen and hence make sure that the designs are made in CMYK color mode and not in RGB color mode.
The next thing to be considered while designing a graphics for printing is the bleed. Bleed can be explained as the excess area that is included in the artwork so that after the design is printed it can be trimmed and fit to the required size. You may be thinking that what is the necessity if keeping bleed?
It is required as when the printed copies are trimmed they are done in hundreds. Now, even for machines it is not possible to trim them off exactly. If bleed is maintained it ensures that there is no harm done to the image itself. 5mm bleed is considered standard in the printing world.
The resolution of the image is also vital when you are getting your artwork printed. Some image that you see on the screen may look great but if you take print out of it, you will not like it. The reason is that the resolution on screen and while printing needs to be different. In printing industry the resolution is measured in Dots per inch or DPI.
On screen graphics can have 72 Dpi to look great, but those you need to print required minimum 300 Dpi. Thus, the graphics that is designed for printing must have at least 300 dpi or else the output of the graphic will not as desired.
The final finished size of the design is also important and it must be considered while the design is made. There are certain international sizes, if your client wants them you can go with them or else if they have any custom requirement get it done.
Disclaimer: All images are copyrighted to their respective owners.