Logo is an important part of any company as it gives the company its identity, helps in creating the brand. Now, while your designer designs a logo for your company have you ever thought how a logo is designed?
Here let’s discuss about how to design a logo.
Learn about the Logo & What It Represents
Before someone starts designing a logo it is necessary that they understand what a logo is and what does it represents. Also the expectations from a logo must be clear. A logo is not just a symbol it is something more than that. It reflects the commercial brand of the organization that is made by using certain fonts, images or colors.
A logo makes the trust of a consumer in the company and a logo designer is expected to design that trust, not just another graphics.
Principles of effective logo design
Once it si clear what a logo is and why is it necessary, it’s time to know the principles that makes an effective logo. There are mainly five principles. They are
- The logo should be simple so that it is recognized easily by the consumers.
- The logo should be memorable that will remind the customers about the rand whenever they see it.
- An effective logo should be timeless. That is it should be so designed that it can be used for years to come.
- The logo should be versatile, that is it must be used in varied applications and designs. It should be a vector image that can be scaled at any size.
- Finally the loo should be appropriate for the concern it is being designed for.
Learn off others success & mistakes
After the principles of effective logo design are known it’s time for starting the work. Still there is one thing left. One should understand the reason why some logo is so successful while others are not. If one learns from other success and failure they can get success easily.
Think of some successful logo and how they remind you of the company. Like, MacDonald, whenever you see their logo you feel hungry. That is called a successful logo. Similarly there are many logos that are not a treat to the eyes and hence are not used anymore.
Establish your own logo design process
Now it’s time to start the logo designing and for that it is necessary to have a design process. There is no specific and hard and fast rule for logo designing. Every individual has their own style of designing. However the process of logo designing should contain the brief about the company, researching the idea and then brainstorming to make something unique. Sketching and prototyping the designed logo. Then it is send to client for review and after adding the final touches the logo is ready to publish.
The final step will of course using the software to create a logo that will create another history just the way famous logo of Nike, apple, Unilever and other big brands have done in the past.
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