When you think of a brand what is it that comes to your mind first? It’s logo? Yes, about 80% people will tell that they think of the logo first and that is why a logo is so important in brand making and marketing your products.
Have you ever thought about the efforts given by the graphic designers for designing the logos? A logo is the identity of the Company and as a graphic designer it’s not only a challenge to design the logo of the company, but it’s a huge responsibility to represent the company with the help of the logo.
Thus, while designing logo follow the tips below and you’ll land at a great logo design.
Aspects to remember while logo designing
While designing the logo of the company, a designer needs to keep in mind different aspects. The first among them is of course the business of the company and the logo should represent it in either direct way or in symbolic way. The audience should be able to connect the logo with the brand as it will help them remember the product and the company.
Yes, it’s true that the logo of ‘apple’ has nothing to do with computers, but it is all about an eaten apple! Thus, it should directly link either with the business or the company.
Avoid use of complicated graphics
Think of the logos that are famous worldwide. You’ll find that almost all of them are simple without much complication. This is because when the design is simple people are able to connect themselves with the design and remember them. With too many complications the logo just not becomes heavy to be used at different places but it also loses its attractiveness.
Plan the logo carefully
While planning about the design of the logo you should remember about few things like, the color used in the logo. They should be vibrant enough to attract but not such that people will not love looking at the colors. It must be chosen in such way that the logo looks good in both color and black and white.
Remember your logo will be there on your letterhead, visiting card and even on the posters down the lane. So, the fonts, if used must be readable and simple.
Plan for future
When you are designing the logo it means that you want to be in business for many years to come. Thus, make sure that the logo that you design can be sued for long time to come. There are very few examples when big brands have changed their logo, but they have done that after they were famous with a particular logo. So, think and plan about future and then decide on minute details of the logo.
Also do not overlook the proportion of the different elements of the logo; else it will not be attractive. You may even study the logo design of the competitors while giving the final touch to the logo. Make sure that it’s simple and can express about the company easily!
Disclaimer: All images are copyrighted to their respective owners.
This is some really good information about the graphic design. I like that you pointed out that you avoid complicated designs. It seems like it would be easy to make a complicated logo if you don’t fully understand want makes a design difficult. It does like it would be a good to have a professional graphic designer make your logo for you.